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A matchbox is displayed on both sides to be the same and appears to be ordinary. Suddenly, the box magically changes color! It is again shown on both sides. The match box is then placed on your palm and a moment later, it stands up on its own as if it has a life of its own! It then falls to the other side and rotates 90 degrees. As if that is not enough, the drawer opens and a match stick stands leaps out and stands erect on the cover, ready to be ignited!